Case Studies

Client: 2K Games

Product/Brand: Amped 3

Industry: Entertainment – Video Games

Location: US

Program “Snowboard Resort Tour”



PMG brought the experience of the Amped 3 snowboard video game directly to the target audience by setting up temporary game play Experience Stations at the foot of the mountains of major snowboard destinations in Vermont, Lake Tahoe, New Hampshire, Massachusetts, New York State, and Seattle.

In addition to “traditional” game play, demographic-appropriate visitors could also participate in special skills competitions, receive Amped 3-branded premiums (stickers, tee-shirts, posters), and meet professional snowboard athletes & celebrities.