Case Studies

Client: 2K Games

Product/Brand: Bioshock 2

Industry: Entertainment – Video Games

Location: US

Awards: 2010 MI6 Silver Award Best Premium

Program “Splicers Unite”



PMG created events in 8 US cities providing fans with location coordinates and times were they could meet & interact with the video game’s main characters. For the characters themselves, PMG created custom 1-of-a-kind costumes based on the actual 3-D skeletal drawings game developers used to create the characters for the game.

Event location/times were promoted both online and virally (via word-of-mouth) and generated flash mob-like results. Each flash mob had over 200 participants and attendees were also invited to a thematically staged after-party where they received custom-made premiums also based event on game characters.