Case Studies

Client: Capcom Games

Product/Brand: Resident Evil Outbreak

Industry: Entertainment – Video Games

Location: US

Program “Zombies Attack!”



PMG launched a series of zombie vs. SWAT team battles in major metropolitan areas throughout the US (New York, Chicago, Los Angles, San Francisco, Washington DC, Miami, San Diego, Boston, etc.) during work and school times to bring the game “to life”…er, death!

Aside from the on-street action, PMG also instituted a series of visits to target-demographic relevant partner stores Blockbuster, Game Stop, and Electronic Boutiques.