Case Studies

Client: Commonwealth of Pennsylvania

Product/Brand: Children’s Health Insurance Program

Industry: Government – Healthcare

Location: US

Program “C.H.I.P. Outreach Program”

 

Overview:

PMG worked with Neiman Public Relations to develop and execute an inner-city outreach program to introduce and familiarize the Children’s Health Insurance Program to parents/grandparents/caregivers of children under the age of 19.

PMG street teams armed with premiums and enrollment information were simultaneously dispatched to city parks, community pools, and shopping centers in Philadelphia, Pittsburg, Altoona, Harrisburg, Allentown, and Easton to drive enrollment and answer on-the-spot questions about the program.

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