Case Studies

Client: Dice

Product/Brand: Online Technology Career Resource

Industry: Employment Services – Consumer

Location: US

Program “Dice Lounge”

 

Overview:

PMG created a much sought-after experience for attendees of the JavaOne technology convention in San Francisco enabling visitors to “Come in, Plug In and Unwind” in a hip and relaxing off-site environment. While in the “Dice Lounge” (located in the nearby W Hotel), attendees were encourage to take advantage of a specially-trained team of on-site “Resume Doctors” for resume reviews, career advice, and to help facilitate networking opportunities. In addition, hospitality visitors could use phone charging stations and free printer services while enjoying gourmet foods or a relaxing massage. To drive lounge foot traffic, PMG street teams (on foot or Dice-branded Segways) approached everyone wearing JavaOne badges within a 5-block radius of the Moscone Center and distributed a series of hotel room drop-invitations.

Over 750 attendees passed through the Dice Lounge in one 12-hour period and Dice collected over 250 resumes. In addition, over 450 individuals opened Dice accounts – well above pre-event estimates!

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