Case Studies

Client: E & J Gallo Winery

Product/Brand: Dancing Bull Wines

Industry: Food & Beverage – Consumer

Location: US

Awards: Fantasy Fest “Best in Show”

Program “The Bull Pen”



PMG created a completely themed hospitality area for the lead sponsor of Key West’s “Fantasy Fest” – an annual 5-day celebration hosting close to 200,000 attendees. Hospitality area visitors received product samples and brand premiums from costumed event staff members and were entertained by the periodic dancing of an 8 ft. tall inflatable bull and troupe of sexy, sultry matadors.